Urban Wood Wednesdays
Outlined in the campaign documents are general social media posts highlighting urban wood utilization, spanning up to 13 posts, posted once a month. The captions and graphics serve as a general guideline for approved messaging; therefore, anyone is welcome to use the statistics and talking points to create more customized captions and graphics. Additionally, given the general nature of the captions, it will be beneficial to highlight ways that communities in your state practice sustainable urban wood utilization by highlighting wood suppliers, primary producers and secondary producers.
General Guidelines:
- Be sure to use approved talking points and statistics.
- Ensure that posts are made consecutively.
- If you do not use all 13 posts, be sure to round out the last posts to show the full cycle of planting>growth/maintenance>potential after being cut down.
- Highlight localized examples of urban wood utilization in practice.
- During your social media campaign, or after, promote feature stories of examples of urban wood utilization in practice—don’t just rely on social media to bring awareness to the practice.
- Lead people to your website/urban wood utilization web page if you have one.
Social Media Posts & Schedule
February 7
Urban forestry benefits us in many ways, including:
- Cooling the air
- Regulating water flow
- Improving water quality
- Filtering urban pollutants
- Mitigating climate change
- Improving physical and mental health
- Reducing the need for air condition
- Saving energy
- Increasing biodiversity
- Increasing property value
March 6
Did you know that there are 130 million acres of urban forests nationwide? More wood is annually removed from these urban forests than all of the National Forests combined.
#UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
April 3: (Graphic titled Post 1) –
Have you ever wondered what happens to street trees after their growing years are over?
Instead of dumping these trees into landfills, there is a growing movement that harvests former street trees for lumber and many other products! #UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
May 1
Urban trees have their highest value while living. When these trees need to be removed, they should be put to their highest potential to maximize their economic, environmental and societal benefits for people in urban and beyond. #UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
June 5
Urban wood is salvaged wood from trees that have been cut down for various reasons in cities or suburbs. These trees were not planted for their timber, but for the benefit of the community and still serve a purpose even after they are gone!
#UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
July 3
Do you know what urban wood waste is?
Urban wood waste is described as waste from wood products, municipal trees or a combination of both.
Make it your mission to stop adding this wood to landfills and find ways to repurpose it!
#UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
August 7
Did you know that in the United States, 3-4 billion feet of urban wood is sent to a landfill every year? Think about all the things that wood could be used for. What would you do with it?
#UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
September 4
Sustainable recovery and the highest and best use of urban forest products are essential components of sustainable urban forestry! #UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
Graphics:
October 2
To produce their own food and energy, trees absorb and lock away carbon dioxide in their wood, roots and leaves, reducing the amount of carbon in the air. Reusing urban logs keeps carbon stored away longer! #UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
Graphics:
November 6
REDUCE! REUSE! RECYCLE!
Urban wood can be reused and recycled to create products such as lumber, furniture and art. Taking efforts to completely use urban wood after its natural life will reduce the waste of urban trees after they are cut down.
#UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
December 4
Trees First, Wood Next!
As Urban Wood Wednesday comes to an end, remember that our cities’ trees play an important role in sustaining our environment, providing us with mental and physical health benefits and increase property value. After their natural life, we must treat these trees with the same care to ensure that we don’t waste their full potential.
#UrbanWoodWednesday #urbanwood #urbantrees #urbanforestry
Instagram Stories
Instagram Stories
Post 1
What happens to street trees after their growing years are over?
Join us over the next 12 months to learn about the significance of urban wood utilization.
Post 2
Post 3
Post 4
Urban forestry benefits
- Cools air
- Regulates water flow
- Filters pollutants
- Increases biodiversity
- Increases property value
Post 5
There are 130 million acres of urban forests nationwide
Post 6
Post 7
Trees provide economic, environmental and societal benefits after being cut down
Post 8
Urban trees aren’t planted for their timber, but they still serve a purpose after being cut down
Post 9
Urban waste is waste from wood products and/or municipal trees
Find ways to repurpose urban wood
Post 10
3-4 billion feet of urban wood is sent to a landfill annually
Wasting <$#> in potential product revenue
Post 11
Post 12
Post 13
REDUCE! REUSE! RECYCLE!
Do your part by keeping urban wood out of landfills
Post 13
*Use the full-circle graphic
Continue the cycle and keep urban wood out of landfills
